Digital marketing, also referred to as online marketing, is the practice of promoting brands through the internet and various digital communication channels. This includes utilising text, multimedia messages, email, social media platforms, and web-based advertising to reach and engage with your target audiences.

This Digital Marketing & E-Commerce certificate will equip you with the skills you need, to apply to entry-level roles in these fields. 

Individuals in the field of digital marketing and e-commerce play a crucial role in assisting organisations in acquiring new customers, engaging with them across different digital channels, and facilitating transactions such as purchases and fostering customer loyalty. Throughout this course, you will examine introductory positions in digital marketing and e-commerce, understand the responsibilities and significance of these roles within an organisation, and gain insights into the marketing funnel and its influence on the customer journey.